Experimental typography using Campbell’s cream of mushroom soup

The aim of this project was to increase type sensitivity. By creating various beautiful layouts with certain restrictions at each step. Using a wrapper from Campbell’s Cream of Mushroom soup, only essential information is included in the layout such as the brand’s name, product’s name and the ingredient list. As the progress of each step, there was more freedom and can be more experimental and expressive, and eventually, we were to use images and media where type is only a form.